HIGH SALESFORCE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL QUALITY - RELIABLE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL CRAM MATERIALS

High Salesforce Marketing-Cloud-Advanced-Cross-Channel Quality - Reliable Marketing-Cloud-Advanced-Cross-Channel Cram Materials

High Salesforce Marketing-Cloud-Advanced-Cross-Channel Quality - Reliable Marketing-Cloud-Advanced-Cross-Channel Cram Materials

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q71-Q76):

NEW QUESTION # 71
Where would you add a topic profile

  • A. Workspace settings
  • B. Social studio automate
  • C. Admin settings
  • D. Social studio engage

Answer: B


NEW QUESTION # 72
What is the primary function of Einstein Copy Insights?

  • A. Recommend best copy for web content for blogs, articles, etc.
  • B. Give insight on Email message copy to understand which text is resonating with Contacts
  • C. Analyze the subject lines to uncover insights and optimize email engagement
  • D. Drive higher Mobile App engagement through optimized Push message copy

Answer: B


NEW QUESTION # 73
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

  • A. The total number of times a mobile device can receive this message once every 24 hours
  • B. The total number of times a mobile device can receive this message once every 72 hours
  • C. The total number of times a mobile device can receive this message once every week
  • D. The total number of times a mobile device can receive this message during the active period

Answer: D


NEW QUESTION # 74
What is true about contact data and journey data.

  • A. Contact data is static and journey data is updated data
  • B. Journey data is static and contact data is updated data.

Answer: B


NEW QUESTION # 75
What is true about Einstein engagement frequency (EEF). Select 3

  • A. EEF uses only commercial send data not transactional
  • B. The model uses data available only in your account
  • C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
  • D. It uses last ISO days engagement data

Answer: A,B,C

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A . EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B . The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C . Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D . It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 76
......

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